If I Had Omnipotent Powers – Part 1 : Webgains – Their Next Evolutionary Step
posted in Affiliate Marketing |
I like really Webgains, I have a lot of time for them.
They treat affiliates like adults & the service from them has genuinely always been good. I like dealing with people like Hong Kong Phooey Kier “Fanriffic” Marston, Hero “A4Uexpo Award Winner” Grigoraki, Ryan “Charismatic” Gilbert, Marc “Legend” Gear, Peter “What’s The Hair All About?” Dunham, Robert “Crocodile Dundee” Glasgow, Sachin “Balboa”Thanki, Emma Delaforce (sounds like some superhero) & Andrew “Capable” Copeland.
All in all, I like dealing with real people.
They are NOT yes men or sycophantical praetorians with self perceived omnipotent attributes which several networks think they possess, they have educated opinions of their own. The service from them has been excellent. I like the fact that more than any other network they generally provide better notice periods for program closures & keyword policy changes. They might not yet have all the bells & whistles, but they have the nuts & bolts which make them a reliable & dependable network.
For me they are The Last Big Network & potentially a sleeping giant.
They now have a vast range of merchants with individual feeds & the foundations in place, whereby if I had omnipotent powers, I would take them to take the next evolutionary step to really stamp their authority within the affiliate marketing space, where a few previous contenders are falling by the wayside.
I really hope early this year they develop a quality Product API solution, delivering fast accurate results when queried, with decent algo’s & good categorisation. Incorporating voucher / discount codes into the feed together with merchant logos. Also allowing affiliates to determine which products they want included within the feed based on merchants EPC or commission levels, allowing affiliates to preselect the deal which is right for them. And by the same token develop something similar to Affiliate Window’s Shopwindow.
If they wanted to go one step further they could introduce feeds from Kelkoo, Shopping.com & Pricerunner. Aggregate all the merchants & de-duped their own merchants who pay on a CPA basis, resulting in a fine blend of CPA & CPC for affiliates. Something we are already developing ourselves.
Message to Webgains : 2008 can really be your year. Please step up to the plate.
