Moose on the Loose

Hi, this is just a quick statement which shall be elaborated on later … putting it mildly…  it’s about time for Affiliate Window and affiliates themselves to Defenestrate Dixons and/or Apply Some Tough Love.

With a significant proportion of the Dixons product categories now set at ZERO %, together with 0% products appearing in the product feed … and … to add insult to injury genuine commissions are being wrongly categorised so that affiliates receive 0%.

A full audit for every affiliate and every sale for the history of this program is required so that the correct commission structures are attributed & affiliates receive the correct commissions they duly deserve.

2008 Resolution :

It’s time for Affiliates to start bucking up their ideas & getting tough with problematic merchants, even if it doesn’t effect them directly with any particular merchant.

Because when their own need may arise in the future, then they might wish they had contributed to any collective support in the first instance, rather than looking through rose tinted glasses & being an apathetic buffoon.

By the same token, we should make a concerted effort to push the decent genuine merchants within the same category to the fore & point them out so that the problematic merchants can be cast aside like an unwanted christmas turkey giblet.

So take stock … Stop accepting and promoting the unsavory types of merchant programs as simply an occupational hazzard.

The perception seems to be some of the major brands are the center of any controversy, which is true, but these are in the minority overall and are ruining it for all the other decent merchants … as they continue to ride roughshod over affiliates … is simply disrespectful & it’s these merchants which contribute to tarnishing the affiliate industry & devaluing it.

If these merchants don’t respect the channel, and through the application of tough love or education either doesn’t have the desired effect or falls on arrogant attitudes, then these merchant should be get out of the channel voluntarily or be ousted. They must be stopped from making unsuspecting mugs out of affiliates whom they are exploiting.

P.S. Please excuse the pun on Defenestrate : which means to throw out of a window.

From the screen capture below, we were number one / top listing in Google within 15 minutes of posting this blog article for the phrase “dixons electrical store” .. albeit it will only be temporary. Also notice the Vodafone affiliate apparently bidding on the same phrase.

This entry was posted on Wednesday, January 2nd, 2008 at 1:47 PM and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.