BBG’s (Brand Bidding Groups) – Do You Take the Red Pill or The Blue Pill?
posted in Affiliate Marketing, Closed Groups, PPC Brand Name Bidding |
After reading Fraser’s latest blog entry Closed Group Brand Name Bidding.
A few minutes ago, I stumbled across this article “In the Matrix, which pill would you take, the red or the blue?”
For which I will publish below, certain extracts I will draw attention to & no doubt you can pull your own which is you deem is relevant pertaining to BBG’s (brand bidding groups.) If we treat this like a modern day parable then perhaps the philosophical message may come across in the way it was intended. It might seem a little cheesy, but the original author wrote a good article which could chessily be applied as follows.
“People doing well under the current system are not inclined to look favourably on those who question the system.” !!!
“The question of which pill to take illustrates the personal aspect of the decision to study philosophy. Do you live on in ignorance (and potentially bliss) or do you lead what Aristotle called ‘the examined life’…”
Apathy & seeing aspects of affiliate marketing through Rose Tinted Gl-ASS-es comes to mind.
“The Matrix is a film filled with religious and philosophical symbolism. The plot supposes that humans live in vats many years in the future, being fed false sensory information by a giant virtual reality computer (the Matrix). “
“The perpetrators of this horror are machines of the future who use humans as a source of power. Humans are literally farmed.”
If we treat this like a modern day parable based on a film. The Matrix consist of a few questionable networks, affiliates & agencies, tightly controlling the BBG Arena, plus a few home grown tail wagging dogs or frankensteins.
“The central character of the film, Neo, is presented to us in the opening part of the film as a loner who is searching for a mysterious character called Morpheus (named after the Greek god of dreams and sleep). He is also trying to discover the answer to the question “What is the Matrix?””
Neo being any of those decent affiliates questioning the system.
“Morpheus contacts Neo just as the machines (posing as sinister ‘agents’)” … these agents can be the spin doctors rephrasing BBG’s as strategic search marketing groups akin to those who called spyware, adware instead & suffocating what’s going on via false niceties … “are trying to keep Neo from finding out any more. When Morpheus and Neo meet, Morpheus offers Neo two pills. The red pill will answer the question “what is the Matrix?” (by removing him from it) and the blue pill simply for life to carry on as before. As Neo reaches for the red pill Morpheus warns Neo “Remember, all I’m offering is the truth. Nothing more.”
“The film as a whole and especially the choosing scene is deeply compelling. Why is the choice between what you believe you know and an unknown ‘real’ truth so fascinating? How could a choice possibly be made? On the one hand everyone you love and everything that you have built you life upon. One the other the promise only of truth.”
“The question then is not about pills, but what they stand for in these circumstances. The question is asking us whether reality, truth, is worth pursuing. The blue pill will leave us as we are, in a life consisting of habit, of things we believe we know. We are comfortable, we do not need truth to live. The blue pill symbolises commuting to work every day, or brushing your teeth.” or simply accepting without due thought that you are lining the pockets of these BBG’s & associated networks / agencies at your own expense via the power of cookie overwriting.
“The red pill is an unknown quantity. We are told that it can help us to find the truth. We don’t know what that truth is, or even that the pill will help us to find it. The red pill symbolises risk, doubt and questioning. In order to answer the question, you can gamble your whole life and world on a reality you have never experienced.”
As we know the red pill leads to unearthing the real truth.
“However, in order to investigate which course of action to take we need to investigate why the choice is faced. Why should we even have to decide whether to pursue truth?”
“The answer in short, is inquisitiveness. Many people throughout human existence have questioned and enquired. Most of them have not been scientists or doctors or philosophers, but simply ordinary people asking ‘what if?’ or ‘why?’ Asking these questions ultimately leads us to a choice. Do you continue to ask and investigate, or do you stop and never ask again? This in essence, is the question posed to Neo in the film.”
By being inquistitive the core business structure & survivability of a few networks & so called super-affiliates are based on BBG’s at the expense of development of the right tools for main core of affiliates in the marketplace as well as their own income.
“So what are the advantages of taking the blue pill? As one of the characters in the film says, “ignorance is bliss” Essentially, if the truth is unknown, or you believe that you know the truth, what is there to question or worry about?”
Hence, why so many affiliates don’t see the bigger picture.
“By accepting what we are told and experience life can be easier. There is the social pressure to ‘fit in’, which is immensely strong in most cultures. Questioning the status quo carries the danger of ostracism, possibly persecution. This aspect has a strong link with politics. People doing well under the current system are not inclined to look favourably on those who question the system. Morpheus says to Neo “You have to understand that many people are not ready to be unplugged, and many of them are so inured, so hopelessly dependent on the system that they will fight to protect it.””
Note: People doing well under the current system are not inclined to look favourably on those who question the system.
“The system also has a place for you, an expected path to follow. This removes much of the doubt and discomfort experienced by a trailblazer.”
Perhaps you were a sheep in a previous life.
“Another argument on the side of the blue pill is how does anyone know that the status quo is not in fact the truth? The act of simply questioning does not infer a lack of validity on the questioned. Why not assume that your experience is innocent until proven guilty? Just accept everything?”
Do you have the tenacity, courage & conviction to question the unhealthy aspects within affiliate marketing so that it can change for the better?
“So if the arguments for the blue pill are so numerous, why take the red pill? Why pursue truth even though it may be unpalatable and the journey to it hard? In the film, Neo risks death to escape the virtual reality and discovers a brutal reality from which he cannot return. As he discovers the trouble with asking questions is that the answers are not necessarily what you want to hear.”
Some affiliates simply cannot accept what is going on or are in denial and as for those guilty parties they are convinced by their own untruths they continually spew out.
“To justify taking the red pill we might ask what is the purpose of an ignorant existence? Further still, what is there in merely existing? Simply existing brings humans down to the level of objects; they might have utility or even purpose, but where is the meaning? Existence without meaning is surely not living your life, but just experiencing it. As Trinity says to Neo, “The Matrix cannot tell you who you are.”
Those who question what’s going on often do for selfless reasons.
“Given the potential disadvantages of choosing the red pill, the motivation for discovering the truth must then be very strong. The film makes much of this point. Trinity says to Neo “It’s the question that drives us, Neo.” and Morpheus compares the motivation for Neo’s search to “a splinter in your mind – driving you mad.” The motivation for answering the question is obviously strong as the answer will help us to find the meaning in our lives.”
“What we are looking at here is the drive to answer a question, but the key to this is what drove the question in the first place. The asking of questions about our environment our experience and ourselves is fundamental to the human condition. Children ask a seemingly never-ending stream of questions from an early age. It is only with education and socialisation that some people stop asking these questions. However, we remain, as it were, hard-wired to enquire.”
Change should only be embraced if the values we truly uphold are maintained. Be mindful of the consequences of the change for the unity and integrity of affiliate marketing as your conscience is your own judge” – By The Moose on the Loose 2008
“This is an inevitable consequence of consciousness. A being with a mind, conscious of itself and its existence, experiencing a reality, needs to organise the data that it receives from its senses. Simply observing and recording does not allow for consciousness. It is what we do with that information that allows us to think. In order to process and store the vast amount of information received, the human brain attempts to identify patterns in the data; looking for the patterns behind what is experienced. This is asking questions of the sensory information, and requires reasoning. By definition a conscious mind seeks to know. Knowing something requires more than just data, but intelligence or reasoning applied to that data. To attempt to obtain knowledge we must therefore question the data our mind receives; thus, consciousness questions.”
“So the metaphor of the journey to truth that Neo takes is complete. The journey starts with a question, there is a search for the answer and the answer may be reached. This shows us that the journey does not start with Neo choosing between the pills, or with ourselves deciding whether to question. The act of asking the question is itself the starting point as the aim of asking the question is to seek truth and knowledge.”
“We have established that consciousness is aware and seeks knowledge and that thus the conscious mind must question. To question is to seek the truth and start on the journey to knowledge. Therefore the choice between the pills is surely made for us. The fact that we are conscious appears to require us to take the red pill.”
It’s a shame so many are inert.
“However, this can be simply countered by someone who would prefer to take the blue pill. They may wish to seek the truth in a different way, or in a less mind jarring set of circumstances. They can choose the blue pill and not deny their consciousness, but to stop seeking the truth entirely would be to deny their consciousness.”
“Thus we are philosophically driven to seek the truth and the act of questioning whether to seek it is in itself seeking the truth. As conscious minds we will always seek the truth. However, the choice over the red or blue pills is not solely a choice between whether to question or not, it is a personal choice on the method of discovering the truth.”
Finally, which really defines you as an affiliate to move this industry forward & stamp out what is wrong within the industry, do you take the red pill or the blue pill … your true conscience is your own true judge.
Also read
The Power of the Brand Bidder Cookie by Matthew Wood
Brand Activity, The Need For Separate Cookies – A Horrific Scenario
