Books Direct “Golden Ticket” Prize Pool Incentive – Estimated £10000 Plus
posted in Affiliate Marketing, Closed Groups, PPC Brand Name Bidding |
Today we are pleased to announce the Books Direct Prize Pool Incentive.
A few months ago Books Direct approached my close friend Fraser Edwards & I to ask if we would consider running their brand based paid search activity through Affiliate Window. Which was previously ran by another outsourced agency & the program was on another network. The program is now solely on Affiliate Window.
Not being a fan of straight brand bidding groups & the little value it would add to the program, we pitched a concept to Sarah at Books Direct ….. See Here ….. Books Direct being a forward thinking merchant were receptive to the idea and so the incentive was formulated to generously reward affiliates for the incremental sales they drive to Books Direct.
A new affiliate account was set up solely for the purpose on the brand campaign on a no profit basis where all commissions (at the normal rate) earned are placed into the prize pool as well as the override the network Affiliate Window receives. Deducted from this are the paid search advertising costs. Books Direct, Affiliate Window & us all have access to the various paid search accounts for any costs & keywords used so that transparency is maintained throughout.
The main prize draw is at the end of the year and is confidently expected to be in excess of £10000. The activity for June collected a pool of £1,236.97, activity for July collected a pool of £2,627.38 … a total so far of £3,864.35. So we have August to December inclusive to be added to this.
Get Your Golden Ticket
In Charlie & The Chocolate Factory fashion, there are lucky winners each month who can claim their Golden Ticket for the bumper prize.
Each month, all affiliates who have made a sale, or no sales but have generated at least 100 clicks on the Books Direct programme will be entered into a prize draw. Each sale will count as one prize draw entry, so the more sales you make, the more chances you have to win. If you have made more than 100 clicks, but no sales, you will receive “one” prize draw entry.
Each month, 5 winners will be selected who will each receive a prize of £50, as well as a “Golden Ticket” to enter the main draw, to win the remaining prize pool, which will be divided between 2 winners. The exact date will be announced later in the year but will be end of 2008/early January 2009.
Each month the prize draw starts afresh! You can enter every month and increase your chances of winning the big prize.
Omitted From The Prize Draw
Fraser & I already do quite a lot of generic activity for Books Direct from our own individual & joint accounts. In July we earned about £2,624.00 commission & in June we earned about £2,048.00 commission. However though in theory we could qualify for the incentive, we have taken the decision to omit ourselves from any prize draws leaving it open for other affiliates to grab a Golden Ticket.
Fuller Details
For more detailed information please read the following threads & blogs
Books Direct Brand Bidding – Prize Pool
Books Direct Blog
Books Direct: Prize pool offers monthly £50 bonus and a grand pool of circa £12,000
An Alternative To Brand Bidding Groups
Plunge Into The PPC Prize Pool & Grab a Golden Ticket
Thanks Books Direct & Affiliate Window
Fraser & I would also like to take this opportunity to thank Books Direct for their generousity with the incentive & Affiliate Window for their efforts in the joint coordination & adding their override to the prize pool too. The setting up has been quite seamless & straight forward. Hopefully affiliates eyes will be lit up, be encouraged, start promoting further & add incremental sales to a decent program.
