Moose on the Loose

Even though I am not over keen on being overloaded with promotional emails from or obo merchants, there are some which do make a considerable effort  which are either created by the network affiliate (manager) or the merchant themselves, with pleasant images & copy pertaining to some of their products.

Which makes me think to myself that if they have gone the extra yard in the effort of a creative, good looking promotional email, why don’t they also simply produce a content unit to insert on our sites or solus email based on this same content / information that we can send out? It would take only minimal changes, saving us all time.

You may argue, that the affiliate could do this themselves by extracting the information, but again “less is more”, as one person making the changes is more time efficient than a number of affiliates making those same changes, thus affiliates can focus on the marketing via email or site implementation of this latest information.

Or is this solution too easy?

There are quite a few things I admire about Paid On Results, and one of them is being innovators. There is one tool you may have neglected to use, forgotten about or just simply didn’t know about which we find useful not only for ourselves but possibly for you affiliates as well … and that is their

Deep Link Generator

Using their browser based Deep Link Generator you can now create Deep Links for any Paid On Results Merchant at the click of a button.

The way it works is you add a special page to your browsers Favourites or Bookmarks menu and then, when you want to create a Deep Link you simply browse to the Merchants web site, navigate to the page you want to deep link to and click the link in your Favourites or
Bookmark menu.

You’re then be taken to the Paid On Results web site and shown the Affiliate URL you’ll need to deep link to the Merchant!

This tool requires either Internet Explorer or Firefox, with Java Script enabled.

Log into your affiliate account and see Tools > Deep Link Generator for full information and another demo video showing how it’s installed

It’s been around since December 2005! Try it out at least & see for yourself.

Okay, hear me out on this one, it might not be as daft as what you may originally think, then again it could be.

Have we been going about this affiliate marketing malarky all the wrong way, shouldn’t merchants be applying to affiliates & not the way it currently stands with numerous in depth additional T&C’s & over zealous keyword policies ?

Thus, affiliates could then post their own reasonable terms & conditions for a merchant to apply too. I don’t think it would quite be the “anarchy” or mutiny maybe predicted, but it would certainly put relationships on more of a level keel, than the unhealthy way it’s drifting towards at the moment.

“you would think most Merchants have products no one else has for sale the way a few of them act… but you know it’s not going to change any time soon, sucks but that’s just way it is…” – an affiliate

“some merchants think affiliates are disposable …” – another affiliate …. yep & so are these same merchants

“it’s a merchants perogative” – a network … no it’s not entirely & this is part of where it’s currently falling down

I am not quite sure on the angle I am approaching this from, but the concept might just be food for thought before it all goes awash & sinks into the abyss? But an affiliates operational envelope is being ever increasingly reduced which does need to be addressed & debated.

I was & wasn’t surprised, but definitely disappointed, to find out from different networks that when a merchant changes their keyword policy, they still don’t have an automated alert method to ensure that both the affiliate or network are made aware of any keyword policy changes, no matter how significant or insignificant they maybe/seem or deemed.

On a merchants information page these are too easily merged or at a later date appended into the program description, or if a merchant has a specific keyword restriction or keyword link, changes can all too easily be made without anybody knowing, unless of course you’re a psychic / clairvoyant or have some form of extra sensory perception by feeling a disturbance in the force.

Countless times have keyword policies been changed or sneaked in without notification, most networks are very polite about any breach of keyword policy you may have not known about, a few are not, or alternatively you are kicked off a program because your psychic abilities are not finely attuned or your Midichlorian count is too low.

Because some networks, merchants & agencies are so protective & over sensitive with keyword policy, & have been for quite a while at an increasing rate, it really is about time some basic parameters are implemented.

Firstly there should ONLY BE A SINGULAR POINT OF REFERENCE with regard to a merchants keyword policy and ONLY whatever is written in there should be applied / enforced. Yes, we know about not having ambiguous keyword policies & the need for it to be written clearly, concisely, politely & never in a forthright or dictatorial manner.

Any changes for keyword policy can ONLY be made within the SINGULAR POINT OF REFERENCE keyword policy section & nowhere else!

Lastly & most importantly, whenever the slightest change, no matter how minute or subtle it maybe, is made within the SINGULAR POINT OF REFERENCE for keyword policy there MUST, MUST, MUST be an automated communication sent out to both affiliates & the network via normal email as well as any internal mail system on the networks admin area which affiliates access.

This is a simple request & something which is well overdue within the industry. Come on networks, it’s not exactly rocket science to set up.

Right I am off to have my Midichlorians levels boosted.

Please, please, please will merchants with keyword restrictions stop using inappropiate wording & stop being so mellow dramatic in the choice of words they use, which only gives the perception they are treating affiliates like naughty, little, adolescent school children with reference to the pre-warnings in their keyword policy sections which only sounds like they are scolding affiliates from outset.

“The use of the official URL: www.whatevermerchant.com for any affiliate activity is strictly forbidden.

… how about saying “please do not use” or “it is disallowed”.

What if we, as affiliates, starting making demands like the following and having them inserted into contracts, saying it is for example … strictly forbidden for the merchant to be ever late with payment or it’s strictly forbidden for your tracking to EVER go array & it’s strictly forbidden not to pay remuneration for when tracking is down … etc … etc … etc ……. otherwise you’ll be chastised or hung, drawn & quartered.

“Rogue affiliates who refuse to adhere to the keywords and url terms and conditions will have their commissions voided and will be suspended from the campaign immediately.”

As for the term “rogue” … please will they grow up, it sounds more like some blood elf character class out of the game World of Warcraft.

It’s fine having keyword restrictions & mentioning it, but please, please, please use appropiate wording & treat affiliates like professional mature adults.

When I see wording like this, imho it simply creates the perception that the merchant has got a potential attitude problem & it’s preferable to avoid even if we did want to promote them via a non ppc route. As a side note we automatically do rank / order merchants on our website according to their epc’s & wording of keyword policies, so inappropiate wording does add a negative rating to their overall scoring … Yep, we have introduced our own quality score too which is applied to merchants.

PS Apart from a small handful of programs, we haven’t signed up to or promoted any new programs this year becuase of the trend we were noticing, except in the past week or so where we are signing up to most programs on various networks for incidental income , however we are starting to notice the wording of keyword policies are becoming more frequently frivolous than before.

Last night I was simply going through the process of signing up to a few programs on various affiliate networks & occasionally you see terms & conditions like these.

In this example we shall use AXA PPP “H“ealthcare

“Affiliates are not permitted to have the AXA brand in their URLs, display URLs, sub-domains or folders “

The part that grates me is “sub-domains or folders” when are networks going to tell merchants or their agencies, no to unacceptable “sub-domains or folders” restrictions. An affiliates website is their domain & it’s down to their own integrity, whether it be site architecture or sub-domain, folder structure, & that of the merchant or agency representing that merchant. Please, get the message that it is an affiliates property & a merchant has no claim to imposing undue restrictions upon this.

Some UK affiliates might remember the debacle for Marks & Spencers when they insisted on affiliates using the ampersand “&” rather than “and”. That was very petty. So in addition to AXA PPP “H“ealthcare affiliate program they had these little clauses too. I think there is a photo knocking about somewhere from an affiliate event with regard to Marks and Spencers. Is it the same agency which or did represent both?

“Our company name should always be written as AXA PPP healthcare (with a lower case ‘h’) and never split over two lines or abbreviated. Wherever possible, Helvetica or Arial should be used for body copy, if not then verdana. Eras demi should be used for headers.”

Cough … excuse me Mr / Mrs / Miss / Ms Agency, please get a reality check with the special conditions for the AXA PPP “H”ealth care program. Fine represent the merchant in a favourable hue, but please will they stop being so pedantic. There are other examples out there, but this one was used as actual T&C’s for illustration purposes.

Though not pertaining to this particular program, you quite often see PPC restrictions saying along the lines of “you are permitted to bid on generic terms and send them to your own affiliates site” … How gracious of you sir! – we surly say … it’s our site, off course we surely can … so go away. Will some of these merchants & networks please get a grip.

Side Note : Article working atm .. is called “Join the Dots” … It won’t win many friends & may end up as “Billy No Mates” 🙂

PS Just saw this one for Time Out … “Affiliates are NOT permitted to appear higher in the SERP than the merchant listing” … they just keep getting better .. erm well every affiliate will rank for something better, whatever that term maybe.

An Orwellian Society, hmm maybe a little melodramatic & out of context, however Facebook is continually the hot bed of conversation with regard to acquisition rumours for those on the path to becoming another of the “Praetorians” of “The Net”?

Who Will Buy Facebook?

Are the figures quoted for acquisitions currently becoming a little overvalued?

Now, think about it, with all these social media sites cropping up left, right & center like rabbit holes, it never ceases to amaze me how the general public quite willingly allow relatively loose acquaintances the ability to pry a little deeper into their private lives. Is this because of vanity or ignorance or simply the innocence of wishing to socially participate (the desire to socially interact) in perceived friendly environments, which is human nature after all, however this is where our natural guards & common sense are generally lowered & go on walkabout.

I do think we are potentially opening ourselves up not only to privacy issues but also personal security. Not from friends, off course not, but anyone who could casually glance over their shoulder or have access to the central database for more sinister intent. Granted, it is fun to keep up with friends, joining in & sharing their enjoyment & happiness of lifes experiences, but it could get misused / abused.

Think about it, no I am not scaremongering, but lets get realistic about it.

Think about who the acquisitors are, who do they really have loyalties with? On the face of it … it is or is it simply a means of mapping ip addresses & names to deliver advertising, or is there more to it?

FBI Spy Revealed

Not related, but just an additional story?

Now, I like Facebook, then again I have only been on there a few weeks or so, thus it is still at the stage of being a novelty factor for me. It does possess the potential for greater longevity than it’s predecessors until the next king of the hill arrives. Ask me the same question in 6 months, on how often I log in Facebook then.

Off course like keeping up with what friends are up to, even though it consumes your time, when time is an affiliates most precious commodity … “there’s thousands of people wasting good surfing time petting virtual rabbits” – Loquax

… I say … lets boil the bunny.

The Facebook.com: Big Brother with a smile – courtesy of Kier

Big Brothers, Big Facebook: Your Orwellian Community – courtesy of Lee

Make what you will off the above linked articles I am neither condoning or supporting, there are probably other articles around, but they are there just for an additional read, if you have others please feel welcome to submit them in comments. There is no intent on my behalf to create a conspiracy theory thread, but to simply step back & examine the bigger picture & address accordingly.

At the moment it seems like a fad, a better model than predecessors and will probably enjoy / endure greater longevity. I realise Alexa rankings are to be taken with a pinch of salt in some respects, but if you look at some of these charts, it supports this case. So the timing for them for optimum sale price is essential, if that is their intent.

Has Beens

1. My Search 2. Friends Reunited

Current Crop

3. Flickr 4. Facebook 5. Youtube (Utube :P)

Web 2.0

I am still sitting on the fence with regard to any firm opinions of Web 2.0 and certainly not dismissing it out of hand, but looking how this maybe somewhat slightly pretencious buzz word / coined phrase fits into the grand scheme of things & how it can be applied from my own business perspective. I don’t think I am being blinkered, but being more objective by assimulting the information available without it running away & leaving me behind, just in case.

However, I am not wholly convinced by Web 2.0 as anything trully innovative, but readaptations of existings ideas aggregated together, except, and I may be wrong on this that it is merely “user generated / degenerate content” in the sense they provide it all, i.e. the user does all the work for you & you provide the platform for this. Like content is king & creating website stickiness by forming a community with quirky bells & whistles & widgets & applications. The platform maker earns to wonga & the content providers diddly squat … generally.

For affiliates jumping on Web 2.0 … What are the thoughts on the monetisation of these sites for affiliates apart from hoping to be bought out? Yesterday was Myspace, today is Facebook, what is tomorrow? Web 3.0 was that refferred to as virtual realms and mentioned Affiliate Summit (which was a very good event btw)? Don’t we have that already with World of Warcraft & biting Facebook members by turning them into Zombies … note I am currently a Ninja Zombie 🙂 … Social media sites … are the rage … are fun, but how do we monetise it? Social media sites are just that, the mindset of the user is not to purchase at the time when they are using these, unless you deliver CPM or allow for a very low CTR with low ROI (might as well brand build) on ads or develop applications to piggy back on the existing current fad sites.

“There are so many strands of social media. Social networks in the form of blogs and newsgroups … This content has allowed a more open dialogue between consumers and between consumers and business. Review sites and blogs, and sites like this, enable people to openly discuss the merits and faults in businesses and play a huge part in influencing people’s buying processes.” Lee McCoy

Lee presents his points well.

Also from a your own personal perspective, you have to consider if your business revolves around your lifestyle or vice versa, if you prefer the freedom of the former, then the full implemenation of so called Web 2.0 ideas may be inhibitive to this, as I guess you would have to be more hands on to ensure that nothing offensive is being published, as it grows it will become more demanding. Thus, it’s down to individual needs & to what scale you want to manage this.

If the concept of so called Web 2.0 is the future demand, then we will have to look at doing more work for the equivalent income, unless innovative ways of monetising are come up with. Then how long will it be before privacy issues become more of a concern?.

Now, I am not dismissing “Web 2.0” out of hand, nor the opinions of those strongly in favour, it’s just that from a personal perspective, it hasn’t grasped my “rollocks” and inspired / impressed me yet. Though I will consider ideas which can pigeon holed as Web 2.0 cos it sounds cool and see if it fits in with our sites.

I think that is enough waffle on this for now …

I will quite gladly add links to this blog entry to those who are firm beleivers of the Web 2.0 concept, as I like to read opinions of those which differ from my own by considering other perspectives.

These articles may provide an alternative & equal view point to the discussion:

Segmentation of Affiliates, Social Networking and the ‘Thick Long Tail’ by Matthew Wood

Post For Facebook Lovers and Haters

All Those Social Media Knockers: Start Listening

Matt Wood quoted to me saying it’s “Evolution” and to check this out which some of you may have seen already.

Summary:

With Web 2.0, keep an open mind either way. With Social Sites like Facebook .. Think! .. Sites like these show a how users are easily seduced into letting strangers & organisations know too much information about them. For example, if you say on one of these that you are going on holiday, when you come back you might be burgled. Just don’t be over zealous in what information you volunteer as it’s not your friends you need to worry about, but who else is reading.

BTW The Film “The Net” was back in 1995 and Praetorians are ficticious.

Social sites can be used for good or fun or bad or to counter bad. I won’t spell everything out as the idea is to think & read between the lines, as well think about time lines. So will Facebook for example be acquisited or become the acquisitor or both.

I will update grammatical errors later 😛 as I am off to build a Web 2.0 widget, whatever that maybe.

First & foremost … thank you to Matt, Claire and the Existem team for organising a “most excellent” event in Bristol, and as usual a massive thanks to the sponsors Affiliate Window, Buy.at, Prezzybox & Yahoo Search Marketing for their continued generosity at these affiliate events.

The weather which bestowed down upon us on the 20th July was literally a freak of nature, the heavens opened and parts of the country experienced 2 months of rainfall in the space of 24 hours causing chaos & flooding.

But, this didn’t prevent the steel, resolution, grit & determination of a number of attendees persevering, by ensuring they reached the Affiliates4U Summer Networking BBQ in Bristol .. so a massive thumbs up for them. For those that didn’t make it, some my have had to make a judgement call at some point in their journey, so respect for that. Those who deep down know didn’t really make much of an effort, shame on them but so what.

Well done to A4UEvents for organising a good Get2Gether, apart from it always being a pleasure catching up with friends & making new acquaintances plus a very good Soul / R&B band & decent food, I think this event will at least stick in the mind for the different stories some have to tell about their journey. From James Avery cycling all the way from Coventry to Bristol in torrential rain which took I think about 7 hours (after a 7 hour shower he was probably the least grubbiest affiliate there) … to Dave, Elaine, their son “Our Kev” & Keith Bond which took at least 15 hours and actually missed the event but still arrived to socialise .. so that Elaine was able to show off her new shoes at least. Let’s not forget those who had to endure being stranded at various parts of the country & having to find alternative modes of transport which was limited or not available. Many peoples journey were twice, thrice, four times or longer than what should have been expected.

One of the highlights for me was Zac from Prezzybox straddling a guitarist from the band on the dancefloor. A funny guy indeed.

Like always with these one day events, they seem to go by very quickly and one day doesn’t seem enough to catch up with everyone or you don’t get around to chatting with everybody you would like to.

Plus a massive well done!! to all those affiliates, merchants, networks & agencies who encountered difficult & cumbersome journeys down to Bristol for making it an enjoyable event & displaying some fine British Gumption and hoping they all had a safer & more straight forward trip home.

Here are some more enjoyable blogs about the g2g.

Bristol Get2gether in Pictures by Fraser

Affiliate Marketing Lookalikes by Kieron

Okay, many of us affiliates are a portly bunch, we sit behind desk most of the day with inadequate or no exercise if we are honest with ourselves. One simple way to lessen the acceleration of gaining those few pounds or stone, is to remain hydrated. Below I will briefly go into the importance of water in a weight loss program.

To achieve a weight loss and for our bodies to function at optimum rate, our bodies must be well hydrated, known as optimal hydration. Though most may think below is fairly obvious, most do not realise how much water we really need to take on board.

The body consists of approximately 70% water and our brain, the most important organ, the is made up of over 85% water.

Water is, in fact, the regulator of all major functions of the human body and is the fundamental core of any healthy weight lowering program. Water is required to get rid of toxic waste from our body. The whole process of nutrition is stimulated because of the paralysing effect of the toxic waste being removed in a solution, yep you have guessed … in our urine … there is no point in getting prudish about it as I shall be mentioning the word a few more times yet … and subsequent excretion by the kidneys, bowel, skin or lungs. If, on the other hand, these toxic materials are allowed to accumulate in the body, all sorts of diseases or illnesses could develop.

In other words, water is a necessity in assisting the body in the dilution and elimination of toxins. Stated differently, in order to avoid disease, achieve healthy weight loss, and maintain optimal health, the body is required to be at optimal hydration.

Water serves other purposes within the body aside from waste removal and disease control:

Regulates body temperature.
Transports nutrients to all vellums of the body.
Necessary for all chemical reactions in the body.
Maintains the body’s acid-alkaline balance.

The importance of water in any weight loss program is often under stated by individuals

As a society we drink too much coffee and tea, too many fizzy drinks, too much alcohol, and too many sport drinks. These fluids are both high in caffeine and/or sugar. This combination raises blood sugar and insulin levels and creates a state of DEhydration.

So, to achieve the desirable healthy weight loss results people may seek, you simply must drink more pure “soggy” and the right kind of pure water. Tap water isn t really recommended as it contains chlorine, antibiotics, pesticides, and other contaminants that our bodies can do without.

Therefore the types of water we should be drinking is distilled water, miracle water & sparkling water that has no carbohydrates.

Although drinking water by itself is by far the best strategy, you can also obtain a considerable small amount of water from eating high humid content foods. Watered-down rich foods such as fruits, vegetables, and sprouts will supplement a little in addition to what you are drinking on a daily basis and will assist in any weight loss plan.

A good indicator of how bulge hydrated you are is the colour of say your urine. Urine especially when dark yellow or orange indicates that the kidneys are working very hard to rid the body of poisonous toxins. If your urine happens to be this colour, it is an indication of dehydration. If your Urine is clear at least once a day, it is an indication of optimal water consumption. i.e. optimal hydration.

Remember: Any old fluid will not suffice, it must be proper water, not tap water.

Therefore check the colour of your urine!!!

For living longer, looking better, a healthy lifestyle & weight loss. Here are some recommended water consumption levels:

Body weight in pounds divided by 2 = Minimum number of ounces of water to be consumed separate day.

For example if you weigh 16 stone the minimum, note minimum is (16 x 14) / 2 = 112 ounces

As 20 fluid ounces = 1 pint : this equates to about a minimum of 5 and a half pints of water needs to be consumed per a day

So here are a few other weights as estimates:

8 stone requires a minimum of 3 pints of water to be drank per day.

10 stone requires a minimum of 3.5 pints of water to be drank per day.

12 stone requires a minimum of 4 pints of water to be drank per day.

14 stone requires a minimum of 5 pints of water to be drank per day.

If you weigh more you can do the calculations.

Drink enough water until your urine runs clear at least once a day!! And don’t confuse any old fluid as water.

On the whole, with regard to Affiliate Summit in Miami, for me it was a satisfying event, and I can confidently & thoroughly justify the trip as having been worthwhile venture.

On this occasion, unlike Las Vegas, I deliberately made sure I went out of my way & to make more of a concerted effort by taking advantage of the networking opportunities presented to me by ensuring that I visited almost every single exhibitors booth or table. By listening to their pitch on what they had to offer & how it could possibly fit into my existing business model.

This time I did’t feel there was the slight xenophobia & false assumptions which was experienced at the Affiliate Summit in Las Vegas, with myself immediately establishing the fact that I was a UK affiliate looking to considerably increase our presence in the US market with US focused websites & US paid search activity.

With the above in mind I am looking forward to forging relationships with a number of companies by working together proactively, as long as that is reciprocated of course.

Basically, what I am suggesting, is don’t rest back on your laurels at these events, always make the most of the opportunity whilst there are so many potentially waiting to happen at a single event. As a result, I hope that US merchants & networks take that giant stride across the pond to pitch themselves to inquisitive UK affiliates who maybe interested in the US market at forthcoming London affiliate events.

Though it was maybe a little disappointing there was a lack in attendance of British affiliates for a purely social aspect, perhaps they are indeed waiting for forthcoming events this autumn.

What was quite noticeable to myself was that there is definitely a plethora of untapped opportunities in the US market for UK affiliates to exert their prowess & marketing skills.

Affiliate Summit Miami really re-ignited my creative juices.

For location, I did naturally prefer Las Vegas, but what I did like about Miami was the Latin Amercian influence. People were generally very polite, for example in one the nightclubs a doorman escorted me to the toilet when I enquired where it was, then escorted me back again (impeccable manners). Where would you experience anything like that in the UK? Also, I especially liked the fact that their musical taste whenever visting the mall or a restaurant or a club was predominantly stuck in the 80’s which was really up my street.

Though I maybe didn’t learn anything of significance from the seminars, they did stir the creative juices, on the whole they were generally of a much higher quality than Las Vegas which in many ways reinforced some of our own existing ideas & methodology. Sometimes I find certain aspects within the seminars like a refresher course, reminding me of what I am doing & what should be doing by never neglecting my roots & core foundations.

My favourites included the opening keynote speaker Ze Frank purely for the comedy aspect, his dancing widget had my spleen wobbling purely for the fact it reminds me of myself dancing naked in front on the bathroom mirror. Urgh, what traumatising visions that induces.

Then in order of merit maybe Kristopher Jones (President & CEO of Pepperjam), who’s crowd seem to be larger than life characters who enjoy the fruits of their labour & good for them too, his presentation on “The Confluence of Search & Affiliate Marketing” was pretty much spot on for anyone interested in search engine arbitrage and I did appreciate that one & would like to hear him at any forthcoming events.

Then there was Amit Mehta with “The Secrets of a PPC Super Affiliate”, red pill or blue pill, his presentation was pretty much on the ball too, I believe both are quite workable and with affiliates applying the tips they have learned from Affiliate Summit can truly learn “how deep does the rabbit hole go.”
My only suggestion generally, which does not necessarily apply to the above three refined & excellent speakers, would be to touch more on the hands on application of these ideas & suggestions that are presented.

For the record my favourite speaker in Las Vegas was without a doubt Wil Reynolds from SEER Interactive.

Now, myself being pretty much a wall flower with the Hawaiian shirt to match, the evenings social gatherings were friendly and quite good fun, so thanks for the generous hospitality of the sponsors for those events.

The nicest people we met were definitely the crowd from Share Results Network, from the “land of maple syrup and back bacon”, what a pleasant bunch of people like Sarafina (even though she supports Arsenal), Jamie, Daniel & Julia.

For my colleague & wingman Eric, this was his first affiliate conference, I hope he learned a lot & had an enjoyable time.

I am still in Miami at the moment and won’t get back to England until Sunday. Though Miami hasn’t impressed overall me as a City, though that could simply be because of my preconceived images of Miami Vice back in the 80‘s. South Beach didn’t live up to expectations, thus, I must have been on the wrong section of beach. However, I did have a nice trip to The Everglades (tourist trappings) to catch a few Alligators & tomorrows intended shopping spree at Aventura will set me right by purchasing enough clothes to fill the wardrobe for the next year, plus a few things for my adorable children. I usually palm off the freebie swag to them which mounts up from the stalls in addition to what I can find in the shopping mall.

Now, it’s about 2am here and I am not particularly lucid, so I might update & edit this entry later on by chucking in a few meaningless buzz words to liven it up. But, before I finish, re buzz words on the Exhibitor Guide we all received which had summaries of the various exhibitors, they were generally full of superfluous superlatives, which didn’t really say if they were a network, agency, merchant etc. All I suggest is that within that document it should say exactly what they do on the tin & in laymans terms too. But let’s not get away from the fact it was a good event & an improvement on Las Vegas.

Well done.