7th May 2011

Google Adwords – Sanctimonious Arrogant Whited Sepulchre

Nice Article From www.techeye.net

What does it think it is? Big Sister?

The folks at Google are becoming so arrogant that they think they can dictate how the internet will  be in the future. Google can’t. No computer company can. Journalism will out. Let’s start investigating, fellow journalists, rather than be dictated to by publishers who also know diddly squat about journalism.

That’s become apparent with the latest so-called “post” from the Evil Ones suggesting that it is competent to give guidance on what a high quality site is. Er, Google, webmasters are not journalists. And journalists should not be dictated to by webmasters. Nor by publishers anxious just to make another cent or two.

It’s all rather reminiscent of Microsoft in the bad old days, which launched its own magazine, the ill-fated Slate, and Oracle, which in 1993 reckoned it could write a better news story than a journalist based on an algorithm. Er, that’s not how it works, Larry, however much money you throw at the problem.

Of course, Google has totally screwed up on its Panda notion, as Tom Foremski’s site points out today. Worse than that, because Google claims it’s “not evil” it’s turned into a sanctimonious whited sepulchre that falls back on “secrets” to defend what’s plainly indefensible. Lest we forget, Google is being investigated all over the world for antitrust activities. And, lest we forget, it is not the Master of the Internet Universe, it is a multinational corporation with shareholders. It knows sod all about journalism, as Google News, daily, demonstrates.

Google has the nerve to say it wants to provide “additional guidance” on how it searches for “high quality sites”.

It even claims that search is a science.  A couple of things here – its algorithms suck, it is totally secretive about how it chooses things, and we have half a mind that there is some salesman looking for the extra buck to bolster its bottom line.

It tries to bamboozle people into thinking that its so-called “algorithms”, which are really money making ventures, can distinguish between good journalism and bad, but in reality it has got way too big for its boots and needs to be taken down a peg or two.

We refer our Googlesters to Intel’s Guide to the European Press to see how arrogant dragons will have cause to repent. And if Google really thinks it should be talking to publishers, rather than to journalists, it should kiss our arse.

We have repeatedly asked Google in the last two weeks to comment on its weirdness and it has refused to respond to our questions. The truth is Google wants bland, and we’re not bland.

Sure, Google thinks it rules the roost, just like Microsoft, IBM and Oracle before it. But it must not think that its diktat rules and that it wins. Its attitude is, quite frankly, appalling. Let’s hope the legislators who back Google ask what freedom of speech really means. It doesn’t mean some secret algorithm that is all hell bent on making sure sales remain high.

We don’t have an axe to grind here – we don’t rely on Google. But the company has really got a nerve saying it can decide what a high quality site is. It hasn’t a clue. It needs kicking in the googlies.

We have to tell the truth about Google. The Google Panda has two black eyes so far.

http://www.techeye.net/internet/google-defends-its-own-arse-on-panda-screw-up

Google AdWords For Dummies by Howie Jacobson

posted in Google | 3 Comments

21st December 2009

Cough Up Google!? – “Google pays no tax on £1.6bn in Britain”

It seems that the Government / HM Revenue & Customs may have been a soft touch with Google according to the article, they certainly could have done with a significant boost to the coffers to aid any languishing financial recovery in the UK, assuming that it is not squandered (and that that is some assumption). Or is it simple & shrewd business practice where Google has highlighted opportunities where even small to medium size internet businesses should up virtual office sticks and follows suit. Maybe any business can virtually relocate to more favourable tax liabilities which in turn incentivises SMEs to do well / better. Would SMEs seeking this alternative avenue of tax arbitrage by paying less CT or virtual premises be easy targets for the government? Would it be better to have lower CT rates & have HM earn more via Income Tax or increased overall rev of businesses coming to these shores & creating more jobs & tax revenue as it’s an incentive by itself? Beacause at the moment there certainly isn’t any incentive to do well beyond the lower tax threshold. Unless anything is done SMEs of all shapes & sizes may look to follow suit in some shape or form.

It’s unlikely that there are any avenues for the government to pursue or to claw back the billions from previous years trading via legitimate “loopholes / flaws in the system”. What with Google quite possibly having the likely future prime minister & other gulliable MPs in their back pocket with Google’s familiar preaching of being “holier than thou” and sweet talking, it’s unlikely anything will be done in the near future either, especially with the governments general ignorance to the real nature of the Google dark angel we are more familiar with & dealing with directly.

Should the government also look into Google’s unhealthy monopoly of Internet search? Maybe the public should be educated that Search is not synonymous with Google & that there are other good search engines & resources out there without the need to visit Google as a first stop, hmm … how long have we been saying that for? But do they really care? If there is enough publicity in general news rather than broadsheets a portion of public opinion maybe swayed. Something is better than nothing, but guessing how inert folk can be, it might just end up as tomorrows fish & chip wrapping. With the revenue Google earn from advertising  they could easily do £1million a week lottery draw for the public.

On the face of it we are all guilty in our small way of contributing & allowing this to materialise over the years from social usage to business purposes. Where in the dictionary does it say “search” means Google? no doubt it will one day say that in the Roget’s Thesaurus. Already you hear expressions like “Google It” or “Googling” as urban speel.

On a more important note for the internet industry, you are possibly aware Google has recently become the Grim Reaper for Affiliates, Home businesses & SME’s via what can be deemed as their familiar Kangaroo Court Approach to giving lifetime bans to thousands of advertisers across the UK and the world when less severe sentences are given for serious crimes including tax evasion. The conseuence is seriously affecting many of these businesses or forcing total closure, most of whom are reputable & many been trading for years, their direct actions just add to woes of the current financial climate and less tax revenue for the government. Since there is no appropriate or respected channels for recourse. Will the government look into this further backlash on UK Businesses (meaning less tax revenue for the government) or Google’s “perceived” tax avoidance.

Not On Your Nellie !

“Google pays no tax on £1.6bn in Britain”

Source & Comments :
http://technology.timesonline.co.uk/tol/news/tech_and_web/article6962880.ece

“Google, the Internet giant whose informal corporate motto is “don’t be evil”, did not pay any tax on its £1.6 billion advertising revenues in Britain last year.

The firm, which has a substantial presence in London, diverted all its advertising earnings from customers in Britain to its Irish subsidiary.

The arrangement allowed Google legally to avoid paying more than £450m in corporation tax to HM Revenue & Customs in 2008, The Sunday Times has established.

The disclosure prompted politicians to criticise Google, widely lauded as a pioneer of the internet age, for “ducking its social responsibility” and for “tax avoiding”.
Related Links

Accounts filed with Companies House in the past week show Google’s 2008 UK corporation tax bill amounted to just £141,519 — and that was tax on the interest generated by its cash pile in UK bank deposits.

Vince Cable, the deputy leader of the Liberal Democrats, urged the search firm to “pay its fair share” of tax.

“Avoidance like this is hard to stomach at the best of times,” said Cable. “But when the country is in recession and everyone is feeling the pain, it really sticks in the throat — it means higher taxes for the rest of us.

“Google’s reputation will be severely damaged if it continues to behave in this way. It is ducking its social responsibility.”

Google says its structure complies fully with UK tax rules and that the company makes a “substantial” contribution to tax receipts wherever it operates.

About 13% of Google’s global revenues now come from the UK, and 770 staff are based at its London offices.

Accountants said that if the firm’s £1.6 billion UK earnings were paid directly into Google UK Limited, the London operation, it would have been liable for UK corporation tax of between 28% and 30%.

This could have raised about £450m for the public finances — enough tax to fund three NHS hospitals, buy at least eight Chinook helicopters or pay the annual salaries of about 15,000 policemen.

Any British individual or company who places an advertisement with the search engine pays a fee to Google’s European headquarters in Ireland, where corporation tax is levied at between 10% and 25%.

The Dublin operation’s latest accounts show that only €7.5m (£6.7m) of Irish tax was paid in 2008, even though the bulk of Google’s €6.7 billion (£5.9 billion) European earnings flowed into Ireland.

Austin Mitchell, the Labour MP for Great Grimsby, who campaigns against tax avoidance, said: “Google isn’t just sucking money out of local newspapers and other people who rely on advertising for a living — it’s also draining money out of the public finances.

“The search engine is a marvellous service, but the company is run by tax avoiders. If they are going to make so much money here they need to give more back to society.”

As well as paying little tax, Google UK Limited’s latest accounts disclose that it made modest charitable donations of just £5,662 during the year.

The document also reveals that Google’s highest-paid UK director earned nearly £1.1m — an 80% rise on the previous year.

The average British-based Google worker earned more than £90,000 last year, with the company paying National Insurance and other social security contributions of £10m.

Peter Barron, director of communications for Google in northern Europe, said: “Google makes a big investment in the UK, with over 800 employees, and we make a substantial contribution to local and national taxation. But the fact is that our European headquarters is in Dublin. We comply fully with the tax laws in all the countries in which we operate.”

Google has established strong ties with British politicians in recent years.

Last February, David Cameron, the Tory leader, appointed Eric Schmidt, the company’s chairman, to the Conservatives’ economic recovery committee.

A few months later, Cameron suggested that NHS patient records could in future be maintained by Google.”

posted in Affiliate Marketing, Google | 2 Comments

4th April 2008

Wikipedia Not Listed in Google UK www.wikipedia.org

I don’t know if you have noticed, but Wikipedia is not listed in Google UK, nor does it have any pages listed, which seems a bit asinine.

Click Here to Search Google UK for Wikipedia

Fortunately?! for Wikipedia they are listed in on Google (The Web), but then it is subject to Google’s embedded site search … Google Embedded Site Search – Brand Abuse ?

Hot News From Google HQ

Here is  some hot news from Google HQ which other affiliate buddies have already blogged, just make sure you are sitting down when you read it. All I can say is that one of my recent blogs will become even more applicable … To Not Appear or Not To Bid … That is the Question. Have a peruse of the following.

Google Trademark Shake Up – Apocalypse Ahoy ! by Shane

Google UK Gives Trademark Triggers The Bullet by Jason

AFK for a while?

My basecamp shall be relocating for a couple of weeks for fairer climates with a few affiliate colleagues whilst we drench ourselves in Ambre Solaire … sizzling like sweaty sausages in the sun.

Out of Hours Bidders

As you maybe aware, when I “work” I tend to burn the midnight oil & continue until the sun has well and truly risen in the east, during this time I do notice a significant number of out of hours brand bidders, which day in day out seemingly go unchallenged, which leads me nicely to my next piece of exciting news (well for me anyhow).

The Grim Reaper Unleashed … Soon

To curb these out of hours bidders The Grim Reaper is soon to be unleashed into the public domain for more suitably commercial purposes, for those several networks which have been turning a blind eye to pocket the over-ride or not covertly monitoring the PPC environment satisfactorily, it will probably turn out to be their Nemesis, simply because it won’t be taking any prisoners.

posted in Google, PPC Brand Name Bidding | 2 Comments

8th March 2008

Crib Notes: Thin … Fat … Length … Girth?

One may say be a fat affiliate for longevity & survivability another may say be a thin affiliate to milk the cow whilst it is fat. Why is it one or the other?

Simply do both at the same time & it’s a potential win win situation.

At the moment we hear these buzz words like … “thin” … “fat” … “length” … “girth”, take your pick on whatever grabs your fancy, but realistically in 5 years time, 10 at most, what is affiliate marketing going to look like? Is it going to be recognisable?

Some folk might reference to the classification of that current buzzwords “Web 2.0” & “Social Media”, where we could point to a few individual sites which may possess sustainability qualities, or do they? U-Tube (I still like) which might have a longer slow burn than Facebook (the novelty factor wore off quickly for me) & very much like an evolved version of Friends Reunited or Classmates. Where if you refer to predecessors like Friends Reunited & My Space, which with hindsight are maybe now considered as passing fads, but these are successes for only a few.

Please note using “Web 2.0” for monetisation is a different conversation and it’s worthwhile checking out Lee’s Blog … Guide: Social Media & Affiliate Marketing (Speaker’s Notes) which is from his excellent presentation at A4UExpo.

Hypothetically speaking, assume a network cuts 4000 cheques a month for those meeting the minimum payment threshold. Maybe a quarter of those do affiliate marketing full time, I haven’t checked the census.

However, you can’t have 4000 Facebooks or U-Tubes, so what will happen to those 4000 cheques cut or 1000 affiliate who are full time businesses. Will it evolve or evaporate down to a concentrated few hundred fat cat affiliates, if that even, who have the resources to recoup a healthy income.

Hold on though … Facebook, MySpace, U Tube, Friends Reunited are NOT affiliate sites, so why are they even referred too by affiliates?

What are good examples of “fat” affiliate sites? I don’t go around checking what affiliate sites are out there, so I admit that is ignorance on my behalf, unless someone wants me to offer an opinion of their site. I am only familiar with a few friends sites, who are as long in the tooth as me, and yes they are certainly top notch.

However, could we partially, not wholly, blame networks in not providing the tools over the past 5 – 10 years to expedite affiliates into developing fatter sites, or should this lay at the doorstep of the affiliates for not taking more initiative.

Google may have inadvertently revealed another one of its underbellies, and there are few to be exploited. If you read Shane’s Blog … Google Embedded Site Search – Brand Abuse ? Apart from the valid points on there like a bigger wedge of cash derived from advertisers, and brand losing their brand status cos of the search capabilities, thus levelling the playing field a little. Yet, Google keeps advocating spin about “content rich” sites and so forth, but hang on if these so called “content rich” sites become too “sticky” then it means less users going back to Google to search & less advertising revenue for them. So would they want to list sites which are too sticky, well in theory no, but they want decent search results thus thin ones are thrown into the mix. Thus Google’s Embedded Site Search may have been the compromise, illustrating that Google is keen to keep search on it’s own site for revenue driven purposes. That’s the clue, the philosphy of keeping search on your own site.

A couple of years ago I suggested that if most affiliate sites had search functionality on their site i.e. organic search, I don’t mean just for products on their site. Then it will give less reason for visitors to leave & use other search engines. It won’t be much of a dent initially, but will depend how well you market it, how good the results are & how many affiliates embrace it.

Thus we have the following pointers for Survival of the Fattest

  • Affiliates develop their own search engine & market themselves? I hear affiliates are quite good at this thing called marketing.
  • Affiliates start having web search on their sites to keep users within site.
  • Affiliates in different niches combine content or different verticals for one super site.
  • Affiliates start planting the seed to users of other search engines apart from Google.

I am a little more optimistic, that with the right consolidation of skill-sets within this industry, affiliates can make a significant dent in the monoliths monopolisation, not go head to head, but out flank them. Affiliates know how to manipulate traffic & inform users, they just need to be more shrewd in how they do it.

i.e. Do you add content to Wikipedia or do you add content to your own sites or better still get users to add it to yours on various niches instead of Wikipedia. On the whole I find this whole content discussion thing viewed as too black & white with buzzwords used too liberally once again.

Crib Notes: Google Adwords

One thing I will say, Google looks for a shopping cart, with some direct to merchant paid search we have done has in the past, the ads have been affected for those merchants where the secure transaction went off site, it was something Google mentioned to us in passing as they were also looking for an on-site shopping basket, and even though the sites had decent enough content, they considered it a bridging page.

Maybe you should trial having ALL external links from your site going via redirects & https (note https !!!) & rel=”nofollow”. Fake the basket.

When using adwords, treat your sites as disposable & don’t get emotional about them, like SEO I guess you never know when you might get hit & are no longer the teachers pet, simply play kiss chase. They hit you by kissing your proverbial backside goodbye, you run (copied content over to another domain), they chase, rinse & repeat.

Just because you get spanked it doesn’t necessarily mean your content was bad, make a few modifications & whack up a new one. This maybe “thin” & “narrow” minded, but it’s no reason why you cannot operate as a “fat” & “thin” affiliate concurrently, why should it be one or the other?

Your “fat” site can then be your fallback biatch.

posted in Affiliate Marketing, Google | 1 Comment

23rd May 2007

What is Google’s Utopian Desire? Google Bank?

There is no denying it, love them or loathe them or sit of the fence, Google is indeed a magnificient beast, the subject of endless & intriguing debate, whether you are a search engine algorithmist, search engine optimisation specialist (even newbies), paid search advertiser, affiliate marketeer or humble blogger.

I have no idea to what Google’s utopia maybe, whether it be a natural progression to creating an Orwellian Style Society or something less innocent … or could be GOOGLE BANK!

Below is how we might envisage the latter option, with the creation of a new denomination. The $25 bill.

It is just for fun … oh by the way

Quiz Question: Do you recognise the serial number & what does it represent?

Google 25 Dollar Bill Front

Google 25 Dollar Bill Back

Have a nice day!

Disclaimer: Please note this is not actually legal tender. We have to say that as some people just believe anything.

posted in Google | 5 Comments

22nd May 2007

Google Credit Card

As a natural progression to follow on from their recent Google Checkout technology, Could Google … maybe soon … be unveiling the Google Credit Card as seen below in a possible example?

Indeed it maybe early speculation , could it possibly be suggested that it might be something like a cashback card pertaining to merchants who have incorporated the Google Checkout Cart and will be in the order 3% on the first $10K spent in the year, then 2% thereafter, with 1% cashback on all other purchases* And a 2% flat on any Google Adwords expenditure.

Quiz Question: Do you recognise the number sequence in the 2nd credit card sample?

Google Credit Card

I’ve got mine, have you got yours yet?

My Google Credit Card

Conspiracy Theory or Fact or Fiction or Maybe One Day ?

Is our colossal big brother enroute to possibly creating an Orwellian Style Society?

George Orwell was brilliant in highlighting the importance of privacy to everyone in his novels, who had the ability in foreseeing the potential clash between technology & privacy or is it simply that a big brother is born out of big business.

posted in Google | 12 Comments

21st May 2007

Is Ebay a Glorified MFA Site?

As you are aware I firmly believe Ebay UK and/or their associates are in collaboration to bid on a vast number of urls of major retailers & organisations, basically infringing on their trademarks or intellectual property rights. And quite possibly using the reporting on CJ for their own campaigns.

So here is an example of one of literally hundreds: On Google UK, Ebay UK are bidding on the url “www.rspca.org.uk” which is an animal charity site known as the RSPCA which stands for the The Royal Society for the Prevention of Cruelty to Animals

Click Here : Note Geo-targetting may effect what you see so we shall put the screen grabs up soon.

Now you may have read my previous posts & comments about Ebay UK

Click Here for The Ebay Challenge

Beforehand they were using CJ (Commission Junction) links, now are they are doing it themselves with Ebays own rover technology (i realise this is also available to their affiliates as well & is currently compatible with the CJ system). When you view the link properties it reads as follows:

By the way, will the real PID=2021892 please stand up

www.rspca.org.uk

SID=r_uk156_39883 suggesting someone is tracking a lot of keywords

Ascertained from:

http://www.google.co.uk/url?sa=L&ai=…zQmLpZuPAvv4hp
QF0IYDEAUYBSC2VCgFMAE4AFCz-bJgYLsGmAGHiAGYAcyeBqoBGm9yZy5tb3ppbGx
hOmVuLUdCOm9mZmljaWFsyAEB2QNQpQUqIqSdl-ADCA&num=5&q=
http://rover.ebay.com/rover/1/710-5232-2978-1/1%3F
SID%3Dr_uk156_39883%26AID%3D9479574%26
PID%3D202189 2%26loc%3D

http%253A//search.ebay.co.uk/search/rspca.org.uk*_W0QQfclZ4Q
QfnuZ1QQflocZ1QQsaslcZ3&usg=AFrqEzcJtdJdwnCBAg7cgkyJtILSp-9KPg

However, analysis of other links might suggest it’s Ebay own paid search activity, once the full database is compiled is presentable enough, we should be forthcoming with it.

eBay Announces their own affiliate infrastructure

I do wonder if CJ are still reluctant to pursue any further because of Ebay being one of their main clients.

Anyhow, back on track .. this is the landing page

Click Here for Landing Page

As you see there is no relevancy, which illustrates another of non-existant Google’s Quality Score Algos. Plus Google have declared in communication by email & telephone that in their opinion there is nothing wrong with Ebay bidding on other organisation url’s and don’t see anything wrong with page relevancy, when all its displaying is yet another bunch of Google Adense. Hence, an MFA.

We have come across not only numerous url’s but many other obscure terms, some so strange maybe only one or two people bid on (where did they acquire this data from?) Whereby all of these simply point to Google Adsense Ads.

Now I have no objection to MFA sites and as for ourselves we don’t use Google Adsense. They have contacted me intermittently to try and persuade us to adopt it on our sites which we have always declined .. in the current climate there is no chance when there are better & more flexible options available … however examing the vast number of keywords we are aware off … Ebay seems to be a Glorified MFA Site!

The brand intrusion is my biggest gripe when “some” networks and merchants are too yellow to take on or question Ebay, yet they will happily yield a big stick & ride roughshod over affiliates, whilst Google simply permits the big boys to do as they please whether ppc or seo.

Here is a related thread from KirstyM, which may eleviate part of the problem.

No More Blue Bums & Fanny Magnets For E-bay Affiliates

posted in Affiliate Marketing, Ebay, Google | 0 Comments

5th May 2007

Premier League to Sue Google’s YouTube

At first I thought Google’s acquisition of YouTube might endure a flurry of claimants and that it might prove to be a glowing red coal which might prove to be too hot to handle, simply because of the Google Tag it will receive greater coverage to the not so net savvy, unless these claimants have been laying in waiting for the right opportunity.

Further news arose today that the Footbal Premier League (known as Soccer to any US readership) wants to sue Google’s video-sharing site YouTube for alleged copyright infringement. It’s not as if the Premier League isn’t wealthy enough as it is, but fair play to them in taking on Google, claiming Google knowingly misappropiated it’s intellectual property by conciously encouraging footage to be submitted by users on its site.

This simply compounds the appox £500m lawsuit from media griant Viacom.

No doubt, more companies will join in the frenzy, because there is now an unfortunate suing culture which has infected/infested this side of the pond?

“Despite its huge popularity and commercial success, YouTube has attracted criticism from media organisations for the access it provides to sought-after content.”

No doubt Google will deny, deny, deny as other companies may also jump on the bandwagon. However there is no denying that Google’s YouTube is benefiting financially from others content.

Are there any plans for Google to remunerate the authors of original content which doesn’t impede on intellectual property or copyrights of companies or individuals?

Basically Google IS milking it of others. You often hear the expression “content is king”, but who’s content are they making money from? Joe Public that’s who.
But, even if they, meaning Google, decide to settle with the current plantiffs, will the problem ever go away with wave after wave of human rights & copyright infringement claims potentially coming in?

Perhaps Google might one day wish they could literally flush this acquisition down the lavatory U-Tube, great & popular though the site is, it might lose it’s appeal when the only video footage that will be permitted on there is personal videos, albeit there is an abundance of good ones of those.

No doubt Google will squirm out of it somehow, claiming to be the victim, with a bit of spin to throw in for good measure. However I am a football fan through and through, and the last thing I want to see is Google bleeding the game, I enjoy, dry.

Granted it’s obvious I am not a fan of Google, and trust me if I had a red hot poker to hand I know who’s proverbial U-Tube I would like to shove it up. Figuratively speaking of course.

Question : Will this acquisition prove to be an own goal?

posted in Google | 0 Comments

2nd May 2007

More Google Quality Score Irrelevancy

It just gets better by the day.

I set up a Google Adwords Ad and bidded on “www.mooseontheloose.co.uk” and “mooseontheloose.co.uk”. Google Adwords wanted to charge $5.

Inactive for search : Increase quality or bid $5.00 to activate

lol – Go Figure That !

Here is my other thread related to Google Quality Score.

Is Google Quality Score Preposterous? Pretentious? unPardonable? Poppycock?

posted in Affiliate Marketing, Google | 0 Comments

1st April 2007

Internet Explorer to Block Google Adwords & Google Adsense Advertisments?

Microsoft have just unveiled some of their features for IE8, apart from introducing some VOIP compatibility enhancements together with a browser enhancement which applies a sense of context to content in order to make searching for related information faster and more accurate. IE8 will pull out the old seven shooters and block Google Adwords & Google Adsense Adverts by default, this will definitely ruffle the feathers of the G$oogle’s Ivory tower who will no doubt be squealing all the way to congress. This may not only just affect Google Shares, but may actually affect a number of publishers MFA (Made For Adsense / Arbitrage) websites and may now force these affiliates / publishers to look at more viable & flexible alternatives i.e. sites with decent content, now that the gravy train may have come to a grinding halt.

An update later today just after midday PST (Pacific Standard Time).

Updated 21:15pm GMT : Yep, fairly obvious, it was an April Fool, not a particularly good one, but one nonetheless. But you never know it maybe a possibility in the near future as a standard feature with IE or any of the internet security packages commonly used like Nortons, McAfee etc or other popular ad blockers. It doesn’t matter what scale Adsense is used by affiliates (whether we approve or disapprove of MFA’s) or Adwords used by advertisers, it’s always worthwhile having a contingency plan, if either suddenly falls down ovenight.

Basically, don’t allow yourself to be over reliant on either and actually start to think outside the box, by looking at alternative solutions as your own insurance policy. You’ve heard all the expressions before i.e. prevention is better than cure, don’t put all your eggs in one basket, cover your bases etc. However you maybe pleasantly surprised that some of the alternatives may actually prove just as profitable. I am not suggesting not to use adsense / adwords, but simply use other alternatives in conjunction with your current activities.

If I was asked whether I think it would be a good thing if it did happen, flippantly I would probably say yes. I primarly use Firefox as my prefered browser. I don’t use adsense, in my opinion it lacks flexibilty & I don’t like the master & servant attitude Google adopt. Especially when you hear stories of other publishers & even friends who get falsely accused of clicking on the ads on their sites & subsequently get kicked of the program. These sites belong to the publishers / affiliates & they should determine some of the rules. Google Adsense have been pestering / badgering (maybe too strong a word lets say “assertive in their pursuance”) us directly for sometime to incorporate on any of our websites, we are still reluctant to do so. Do we use Adwords, yes we spend a few million $/£ every year which is peanuts compared to a number of other affiliates. Do we only use Adwords? hell no! Do I like monopolies? nope I’d prefer to see a more level playing field in the search space.

posted in Affiliate Marketing, Google | 2 Comments

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