Moose on the Loose

Even though I am not over keen on being overloaded with promotional emails from or obo merchants, there are some which do make a considerable effort  which are either created by the network affiliate (manager) or the merchant themselves, with pleasant images & copy pertaining to some of their products.

Which makes me think to myself that if they have gone the extra yard in the effort of a creative, good looking promotional email, why don’t they also simply produce a content unit to insert on our sites or solus email based on this same content / information that we can send out? It would take only minimal changes, saving us all time.

You may argue, that the affiliate could do this themselves by extracting the information, but again “less is more”, as one person making the changes is more time efficient than a number of affiliates making those same changes, thus affiliates can focus on the marketing via email or site implementation of this latest information.

Or is this solution too easy?

This entry was posted on Saturday, August 18th, 2007 at 5:28 AM and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.