Perpetually Suspended Programs
posted in Affiliate Marketing |
Realistically, how long should programs be permitted to remain suspended? Whether it be due to tracking problems, budgetary restraints, invoice payments (not paying).
Perhaps there should be a best practise to the maximum period allowed before closing the program rather than wasting affiliates traffic.
Yes, this thread was spurred by the recent announcement of the Harrods program closure on Tradedoubler, it’s a program which doesn’t really concern me, though taking over 7 months to sort out is a liability for those affiliates that do.
However, I have noticed historically on a couple of other networks that some programs remain perpetually suspended when they should be perhaps closed, rather than leaving affiliates in the lurch for extended periods of time and the indecision of whether to keep the links up, in vague hope or anticipation that the program will go live or be reactivated.
To those networks it concerns please stop wasting affiliates most precious commodities … their time & traffic. So networks, please (with a cherry on top) make a decision one way or the other on your current suspended programs.
“Apologies for the inconvenience” in emails don’t really wash anymore, because they more often than not lack sincerity and are employed to simply try & suppress backlash from affiliates.
