Tradedoubler Experimenting With ShopWindow Style Tool Called MyShop
posted in Affiliate Marketing |
Tradedoubler look like they are soon rolling out their own version of Affiliate Window’s ShopWindow called with the advancement of their own product search solution called”MyShop”, which will be an API product feed available all affiliates to utilise.
Potentially, I guess this will be warmly received by affiliates. Currently its in Beta trial and Tradedoubler are looking for further feedback from other publishers who are interested.
One thing we did notice about a sample landing page of theirs:
Notice the translucent jelly beans the former has adopted. The wording on the beans, “Buy Now” & “More Info” which increases CTR based on purchase stage of visitor. The logo top right & price bottom right. Interesting layout indeed on the layout & button naming & configurations?! … “Quite brazen & machiavellian”
Essentially with MyShop, you will have the ability to display product based information on your site, without the unnecessary headache of implementing databases or server-side script writing. It’s aim is to be as flexible as possible so it can be integrated in a variety of manners onto an affiliates website.
Benefits Will Include:
- Limited to the advertisers an affiliate wants to work with
- Category & price filtering opportunities
- Various methods of integration
- Price comparison features
- Detailed product information for over 2 million products.
Conclusion:
It looks like it will have the potential to firmly put them on the map with this latest tool development. And if living up to self proclamations it will be a welcome development, but it won’t disguise what we personally feel is woeful affiliate support as communicated on a number of occasions within this blog.
On the whole well done to Tradedoubler on what might be, but they have a long, long journey ahead of them before they ever become attuned. However, I am slightly sceptical whether this tool when released is purely to place them in a better position to be the subject of an acquisition, after the AOL deal fell through and with Affiliate Window’s Shopwindow stealing a lead on them recently, they had no alternative but to develope.
Hey ho .. make hay whilst the sun shines & milk the cow whilst it is fat & all that jazz..
(I have sent an email enquiring about being one of Beta testers & left a general message on the answer phone as we concurrently run a sweepstake here)
Result so far: Tumbleweed
Tradedoubler does have a tendenancy to over complicate new tools they develope, one suggestion I would say and always apply to myself is “keep it simple silly”
